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Search marketing needs to be both global and local.

If this confuses you, you may want to tune into podcasts recently released by the Regional Language Network. They cover the hot topic of international marketing and feature the BBC’s Helen Finch.
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Safer Internet day is February 12th. Few people know the internet better than Greig Holbrook.

Greig is founder of OBAN Multilingual, a company which studies the internet habits of people worldwide. And with two young girls of his own, he understands the perils of internet safety. (more…)

The “.es” domain name authority has begun to admit Spanish/Castilian characters, such as “ñ”, “Ç”, and “ü”, as well as the accent ( ´ ).
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Did you know?

Schnitzelmitkartoffelsalat

Schnitzelmitkartoffelsalat is a German concatenation which means escalope with potato salad. This term has proved quite useful in the world of search engine optimisation. (more…)

The French were just starting their online shopping for Christmas in late November, indicates a study from ComScore, which was carried out in France, England and Germany. (more…)

According to a study published by Forrester Research Inc. in November, nearly three quarters of youths in France aged 12-24 read blogs daily and over half post comments at least once a month. (more…)

Morfeo is the name of the search engine technology used by one of the largest Polish search engines www.szukaj.onet.pl, and also by search engines in the Czech Republic and Slovakia. (more…)

Poles prefer to shop the Polish way, recent search statistics show.

Since entering the Polish market in 2005, eBay has failed to win the Polish public over from its Polish rival – Allegro www.allegro.pl. (more…)

Yahoo recently picked up a 35% stake in Tyroo, a New Delhi-based company. This move signals that Yahoo is serious about taking Google’s AdSense head-on.
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Discover how you can help your website skip to the top of natural search, expanding your online customer base. Evaluate your website and the competition before you set out to identify the best keywords in each local language, set up a local domain name and build quality links within the target country. More information in our podcast: (more…)