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http://www.utalkmarketing.com/
How to implement multilingual SEO
By Greig Holbrook, owner of OBAN Multilingual
What is Multilingual SEO?
Imagine having a website that attains page one rankings on search engines in China, Japan, and Lebanon. When the users visit the website, they can read content in their own language, complete with their own sayings and colloquialisms.
The page they see has also been customised for their cultural preferences and habits. This is possible with multilingual SEO. (more…)
TMC Net, Travel Weekly
Published: 31 March, 2008
http://www.tmcnet.com/usubmit/2008/03/31/3356018.htm
Paris specialist says Allo to US
Paris add-on specialist Allo France is revamping its website.
The Hampshire-based company is working with international search engine optimisation company Oban Multilingual to target US Internet users as well as British. (more…)
What’s New In Marketing magazine
Published: February 2008
http://www.wnim.com/archive/issue66/index.htm
Multilingual SEO
Greig Holbrook, of Oban Multilingual argues that multilingual search engine optimisation is vital to any business looking to market their products and services in the global arena
What is multilingual SEO?
Marketing a business is tough work. Trying to market a business in different languages takes that work to a whole new level. For this reason, there is a new process called multilingual search engine optimisation (SEO). (more…)
Growth Business magazine
Published: 31 January, 2008
http://www.growthbusiness.co.uk/expansion/278756/multilingual-seo-made-easy.thtml
Multilingual SEO made easy
Search engine optimisation (SEO), or the process of raising your company’s Google profile, is now a familiar concept. But many companies are failing to consider the fact that not everyone searches in English, writes Greig Holbrook, MD of SEO specialist OBAN Multilingual.
Business Edge magazine
Published: February 2008
http://www.sussexenterprise.co.uk/data/7153345.pdf
UPSTARTS – THIS MONTH: Greig Holbrook, Oban Multilingual
Tell us something we don’t know
There is no such thing as the World Wide Web.
How come?
A website that is accessible to certain cultures is unlikely to be accessible to others. Do you want to know something else you didn’t know? (more…)
B2B Marketing magazine
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| Greig Holbrook |
Published 31 January, 2008
http://www.b2bm.biz/news/?groupID=120508&articleId=27599
By Greig Holbrook, MD, Oban Multilingual
Search engine optimisation and search engine marketing are topics on the lips of many marketers in the digital arena. With over £1 billion per year spent on paid search in the UK alone, search is considered integral and vital to many a digital marketing campaign. (more…)
Danglish: A Special Report
PRESS RELEASE
Contact: Kaila Krayewski
April 15, 2008
Tel.: 01273 704434
Mobile: 079 385 66952
E-mail: Kaila@obanmultilingual.com
www.obanmultilingual.com
DANGLISH
How this unique language can improve your business
Danish sporting apparel company, Hummel International, wants a ‘Danglish’ website. They have enlisted OBAN Multilingual, an international search engine optimisation company, to do the job.
They are among the many companies realising that cultural differences are key when targeting specific regions. (more…)
The Many Faces of English
PRESS RELEASE
April 11, 2008
Contact: Kaila Krayewski
Tel.: 01273 704434
Mobile: 079 385 66952
E-mail: Kaila@obanmultilingual.com
www.obanmultilingual.com
The many faces of English
UK and US English target different markets
It is obvious that a UK-based website targeting French people should be available in French. It may be less obvious, however, that a UK-based website targeting Americans should be converted into American English.
Is there much of a difference between the two Englishes? (more…)
East Midlands in any other language
PRESS RELEASE
Contact: Kaila Krayewski
April 9, 2008
Tel.: 01273 704434
Mobile: 079 385 66952
E-mail: Kaila@obanmultilingual.com
www.obanmultilingual.com
East Midlands in any other language
The Irish Times recently reported that Brighton-based business Oban Multilingual is providing international optimisation services for the Danish Tourism website. But the Danes aren’t the only ones making use of multilingual search engine optimisation to promote their region to other cultures.
The East Midlands Tourism’s international websites have been optimised in four languages: German, French, Dutch and Spanish. Traffic to the Spanish and Dutch versions of the website was up nearly 30 percent last month. (more…)
Branding Denmark
PRESS RELEASE
February 11, 2008
Contact: Kaila Krayewski
Tel.: 01273 704434
Mobile: 079 385 66952
E-mail: Kaila@obanmultilingual.com
www.obanmultilingual.com
Branding Denmark
Brands are everywhere these days: on your cereal boxes, the labels of your favourite clothes, even on the lid of your pen. But who ever heard of branding a country?
That is precisely what the Danish government is looking to do. Their campaign, “branding Denmark” is focused on giving Denmark a positive image. (more…)
