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Oban looks at global search methods

Friday, June 27, 2008

Kay McLellan

Oban Multilingual has released a preview of its Face of Global Search competition results, revealing how people search online for their holidays.

Just over a month into gathering information, the competition, in partnership with EyeForTravel, has had entrants from over 40 countries, many of whom say they search online in languages other than English. Languages named included Spanish, French, Chinese, Danish, and Dutch amongst others.

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http://ehotelier.com/browse/news

Oban releases preview of FOGS competition results

Jun 18, 08 | 1:57 am

The hunt for the face of global search is three weeks in. Oban Multilingual teamed up with global online publisher EyeforTravel to hold a competition to find out how people in different countries search online for their holidays.

Entrants go to the website www.faceofglobalsearch.com, and are presented with a flash game in which to get to the next level, they must answer a question about how they search online for holidays.

Already the competition has had entrants from over 40 countries, and the results have been accruing in the Oban database. While Oban can’t give away all of its results until they are compiled after the competition, it has released some which show some interesting online trends developing. (more…)

http://www.travelgbi.com/

EUROPE VISITORS KEY FOR EAST MIDLANDS

MARKETING to attract European visitors to its region is a key task identified by East Midlands Tourism.

Traffic to the German and French versions of the tourism authority’s website was up more than 90% in April, and to the Dutch and Spanish portals by nearly 30%. Now EMT is seeking to use its newly internationalised websites in conjunction with other marketing initiatives to increase the number of overnight staying visitors in the region.

Its future marketing plan will focus on German, Dutch and French tourists. According to the ETM website, currently only 7% of income from tourism in the region comes from inbound visitor spend.

For information, call 01273 704434 or see obanmultilingual.com

http://www.sixtyplusurfers.co.uk/products.html

Win Prizes With The Face of Global Search Competition

The hunt for the face of global search is on. Oban Multilingual has teamed up with global online publisher EyeforTravel to hold a competition to find the most unique and creative ways people in different countries around the world search online for their holidays.

The winner will receive £250 in travel vouchers. Second and third place prizes will also be given.

The competition has just kicked off on World Cultural Diversity Day. Entry is now available through www.faceofglobalsearch.com

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