EyeforTravel
May 27th, 2008
http://www.eyefortravel.com/node/14230
The Face of Global Search
The hunt for the face of global search is on. Oban Multilingual has teamed up with global online publisher EyeforTravel to hold a competition to find the most unique and creative ways people in different countries around the world search online for their holidays.
The competition will kick off on World Cultural Diversity Day - May 21st. Entry will be available through www.faceofglobalsearch.com. Entrants will be presented with a fun flash game in which they travel the world and answer questions about how they search online for travel.
The goal is to find global travel searches that involve more than typing phrases into the search bar of a common search engine.
The results, which will be published by EyeforTravel, should prove useful for those interested in online travel search behaviour.
Those wishing to view the results can register with Oban or EyeforTravel Research at EyeforTravel’s Travel Distribution Summit Europe 2008 conference held at the Business Design Centre in London next week.
The Oban team will also be travelling far and wide with camcorder in hand, asking international travellers how they search online for their holidays. The video responses will further the goal of the competition – putting a human face on global search.
