AROUND THE WOR(L)D
May 28th, 2008
Search terms vary by country.
Where Brits are likely to type the word “holiday” when searching for their next travel destination, Americans and Canadians are more likely to use the word “vacation”. The French, on the other hand, often misspell the term, typing “holliday”.
Really, really interesting facts about international online behaviour
1. The majority of travellers visit between two and five websites when shopping for travel online, usually to compare prices (The PhoCusWright Travel 2.0 Consumer Technology Survey)
2. Finns spent £41.2 million online on clothing and footwear in 2007 (Euromonitor International Estimates)
3. South Korea was number one in terms of countries online purchases of clothing, accessories or shoes in the last quarter of 2007. (The Neilson Company)
4. The European online travel market (including the 12 newest EU member countries) may reach £54 billion by 2009, which is about a quarter of the total market for selected travel and tourism services (Centre for Regional and Tourism Research, Denmark)
5. In 2007, over half the Swedish population made online purchases
