Reviews motivate French online travel buys
May 28th, 2008
Research from Journal du net 2007 shows that 85 percent of French internet users consult blogs, forums, and customer reviews before buying a holiday online.
For two-thirds of these users, the first motivation is to read information about their travel destination. About 30 percent consult such sites to get new holiday ideas and tips.
The e-travellers are therefore becoming major actors in the growth of e-tourism. Over half of the participants admitted they would be likely to consult website offers which also provided consumer reviews.
A smaller portion (nine percent) admitted the customer reviews incited them to purchase holidays directly from the hosting website.
