Travel GBI
June 20th, 2008
EUROPE VISITORS KEY FOR EAST MIDLANDS
MARKETING to attract European visitors to its region is a key task identified by East Midlands Tourism.
Traffic to the German and French versions of the tourism authority’s website was up more than 90% in April, and to the Dutch and Spanish portals by nearly 30%. Now EMT is seeking to use its newly internationalised websites in conjunction with other marketing initiatives to increase the number of overnight staying visitors in the region.
Its future marketing plan will focus on German, Dutch and French tourists. According to the ETM website, currently only 7% of income from tourism in the region comes from inbound visitor spend.
For information, call 01273 704434 or see obanmultilingual.com
