The credit crunch is kind of like having a baby….
October 30th, 2008
Grant shares his thoughts on being a new father in the midst of the collapsing economy, and how the credit crunch and babyhood are actually related.
Being a new parent and the current financial situation seem to share many similarities.
The sleepless nights and all the worry about the economy (wow- these babies are expensive) all strike a certain resonance.
However soon enough, normality (and hopefully more sleep) will return to the world and those companies who have planned for the future will thrive. As was seen in the Tech boom/bust often those companies who continue investing in marketing through the leaner times will come through stronger and more profitable out at the other end.
In a slowing economy there is inevitably increased pressure to get more ‘bang for your buck’ and in this regard online search marketing delivers excellent ROI. With online adverting set to become even more prominent over the next year, businesses can’t afford not to invest because if your business is not being found in the search engines then unfortunately it’s very likely that your competitors are.
Now I just have to work out how to pay for the school/university/wedding etc etc etc.
Cheers! Grant
