Women Enterprising across borders
November 19th, 2008
Today is Women’s Enterprise Day. It’s fitting because I’ve just written an article about how female entrepreneurs can take advantage of multilingual online marketing to go global.
The article was written because I’ve been reading quite a few articles lately about female entrepreneurs. They’ve all had a similar tone, saying that women are just as capable of men, that it gives women the flexibility and freedom to start their family while working, and also that women don’t have the same go big or go home mentality that men do, and therefore tend to have small businesses that operate in a single market.
Statistically, women tend to start businesses in the retail and service sectors. These sectors offer the best opportunities for expanding into international markets.
Women should not be intimidated by the words going global. It doesn’t mean building an empire. It just means being smart.
When the IMF released its predictions for the 2009 economy next year, it was the emerging markets that came out on top. The UK and US posted very bleak looking numbers (the UK actually fared the worst of all the world’s countries in these predictions). Those who did not diversify were likely to have felt the economic crisis worse than those who did.
Women should see going global as actually being less scary than not going global!
And power to them!
Happy Women’s Enterprise day, ladies of the world.
Cheers! Kaila
