Valuable SEO and international marketing numbers
November 25th, 2008
SEO and marketing numbers to thrill and fascinate…
Some very interesting statistics from the British Library! These are all from eMarketer, but can’t be accessed by the website from your home computer unless you have a subscription. So pay attention, for some very valuable (literally!) information.
Firstly, some disparities in online spending growth worldwide. It appears that non-search (for example, banner ads, classified ads, e-mails) spend is going down, and will decrease by as much as 2.1 percent in 2009. HOWEVER! Paid and contextual search is on the rise – rising by 33 percent in 2008 and then another 19 percent in 2009.
Also interesting was that young adults in a 2008 survey said that they use search engines 46 percent of the time to access information about brands. This is over top of their favourite sites, personal homepages, and portals.
Another study showed the top social networking sites in 2008, by country. Guess what!? It’s not just Facebook and MySpace! In Brazil, it was Orkut; in Indonesia it was Friendster; the Japanese favour Mixi; in the Netherlands they like Hyves best; the Poles prefer Nasza-klasa.pl; and in Russia Vkontakte is most popular.
It’s fascinating to see the different ways all these cultures are engaging with the internet.
There was loads of other very useful information but I’ll save the rest for my articles 
Cheers!
Kaila
