Who’da thought that an awards ceremony would be so funny?![]()
The digital media awards (or Dimas as they are so cleverly called) in Hove were awesomely entertaining last night.
It was a bit of a strange venue, in a church, especially with full bar service and the host’s dirty mouth…but it made for an amusing atmosphere.
The highlight of the night was when we were all given glow sticks, and asked to use them to vote for our favourite animation. There were four animations shown to us, and they were all fantastic.
When it came time to vote, we were asked to wave our glow sticks in the air and yell for the animation we liked best. Some amazing digital media contraption somehow was able to register the light from the glow sticks, and also the sound in the room. The more light and more sound, the higher the score the video got.
One thing I learned is no matter how grown up and business-like a crowd is, give them some glow sticks and they’ll throw them, wave them and play with them like five-year-olds (myself included)…
Watch the winning animation here. This is a shortened (and they cut out the FUNNIEST bits) version but it’s still hilarious.
From the host’s constant sarcasm, to the off-the-cuff remarks made by the keynote speaker, Kevin Carey, to the team of geeky scientists who came on stage to explain the glow stick voting and couldn’t seem to pronounce one of the company’s names (Zeroh-h-h-h-h-h-h),

I was honestly laughing all night.
Good job, Wired Sussex and Co.
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Cheers! Kaila
(last image: credit)













