Search under every Stone
December 5th, 2008
Sinead Comerford, Business Development Executive at Oban, searches under every stone to find an SEO/PPC opportunity.
Two interesting occasions happened recently which turned into interesting opportunities.
I recently attended a networking event in Eastbourne hosted by the Sussex Enterprise where my MD, Greig Holbrook was presenting on SEO for the European Markets.
There I got chatting to a local business man whose company specialises in “Fulfilment & Transport Solutions”. After a little while, we discovered that we may be related as he comes from the same line of Collins’ as I do from Co. Cork. (I’m famous, don’t you know, related to Michael Collins, who helped fight for and secure an Independent Ireland from the British back in 1921) Oh the wonderful fighting Irish!.
This enjoyable encounter lead to the client emailing some distant cousins that he has not be in contact with for a while and I received a lovely email from him the next day asking for more information about what Oban do and how can we assist and improve his international marketing strategy
Since then, we have met up, chatted more, proposal has been sent, a Directors meeting took place with his colleague in Vancouver Canada. A verbal agreement has been spoken and I await with baited breath the next step.
The moral of the story: always be nice to strangers as they may turn out to be family. Also people buy people and not necessarily the product and service alone.
The second opportunity arose when I was travelling on a packed train to get to the World Travel Market. I was on the Jubilee Line from London Bridge trying to get to the Canning Town to change for Excel when I was literally pressed against this gentleman. Luckily he was very pleasant and smiley–faced and we endeavoured to keep positive and bright despite a horrid journey. We got talking and I gave him my business card. The next day, he emailed me saying that he was interested in what Oban Multilingual does and requested more information. Since then he has a wealth of reading material which he says will give him many hours of enjoyable reading on his endless train journeys.
Moral of the story: Try and keep positive even in challenging times, you never know who you may meet and which business opportunities could arise.
xxSinead
