Mega Monday lives up to the hype
December 14th, 2008
Mega Monday was explosive. Carol explains.
The Monday after November’s pay cheques have cleared (the second Monday) has become an X-mas shopping phenomenon over the last few years. This year was no exception, despite the fact that many people, including me, are planning to reduce their X-mas spend.
According to IMRG, the body representing the online e-commerce world, Monday December 8th, 2008 was the biggest online shopping day this year with sales volumes up 18% and values up 14%, compared to the same Monday last year, as consumers flocked online to purchase their Christmas presents. But it wasn’t quite as busy as expected, and it may be that shoppers are still doing their research to find the best deals in a cash-strapped season.
I am a big fan of online shopping – especially as it means avoiding the crowds. I particularly like to buy things online which I am familiar with, and don’t need to browse for. I have even been known to persuade suppliers from German and other European websites to ship specialities to me even though they were not set up for overseas orders! Roll on the Single European Market in e-shopping!
Cheers! Carol.
