International SEO Strategies
December 18th, 2008
Having been in another meeting with a company who’s having difficulties with their international SEO strategy I thought it would be appropriate to write a quick post about the various international SEO approaches.
Possible strategies include:
- using local domains and/or local hosting
- building inlinks from local websites
- IP delivery
- GWT geographic targeting
…etc.
Unfortunately it’s usually not as simple as this because the client’s circumstances can make things rather complex. Be it technical limitations (CMS, site programming, technical management problems/limitations etc), financial limitations not to mention duplicate content. Or it simply goes against the business strategy.
Below is a great video discussing this further – starting from 3mins to 8mins.
Please note that this is the extreme seo session from a4uexpo which sometimes goes into some gray and black-hat seo. Contains some swearing.
On the panel is Dixon Jones, Joost de Valk, Marcus Tandler, Jason Duke – moderated by Ciaran Norris.
Happy searching
Claudius
From my humble opinion and my experience of have participated in human checks of the quality websites that Google undertakes in regular basics, I would say that the more local you go the better.
local domain and local hosting is a must especially is there is foreign language involved. Do not see any problem with duplicated content as for instance Google knows that you are targeting a different language users. As long as you web comes out matching the local query language and geographical location (different countries speak same languages) User will be happy to see the website and so is Google.