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Oban Multilingual, Gomez Travel Benchmark and EyeforTravel Research have teamed up to produce an industry white paper on the online European travel industry. Entitled Maximising your online performance in the European travel market, the paper describes the growth of European online travel distribution, and provides a practical guide to maximising online performance in this market in terms of SEO and website performance.

Language is a key differentiator online and is a major consideration for companies looking to target the mix of cultures located within Europe. The paper looks at some of Europe’s leading travel websites in terms of language, and identifies a range of SEO practices to take advantage of search differences between users of different languages.

To read the full white paper, click here

Oban Multilingual, the specialist in Multilingual Search Engine Marketing, will be in attendance at the ITB in Berlin next week. (March 11th – 13th)

Are you visible online to your global audience? Do you need help with international online marketing? If so

please drop Sinead Comerford a line at the following email address sinead@obanmultilingual.com or call her on +44 7887660600.

Sinead would be delighted to meet with you to discuss all exciting opportunities further.

See you there and see you then