Oban delivered another International SEO training course for E-Consultancy and its clients last week (October 8th) in London. Businesses from a range of industries were in attendance: Recruitment, Finance, Technology and Online Retail. Even internet marketing author, Dave Chaffey, was present to brush up on his International SEM skills.

The variety of companies who attended the course reflects a growing trend whereby UK companies are actively seeking overseas business via the web. Though many of the companies had been using multivariate testing, albeit in English; they got insights on Cultural Multivariate testing which was highly relevant for them!

The dreaded translation debate rearing its head once again and in many of the cases there were some real doubts on how to approach International SEO. At the end of the day, I believe the message of Do Not Translate and the reasons to justify this came across loud and clear.

I’m looking forward to the next course in 2010.

Greig