Dutch are Impatient Searchers
February 17th, 2009
By Dirk Reinhold Smit, Search Team Netherlands
New research shows that Dutch people are frequent but impatient search engine users.
A recent report by Multiscope showed that 98 percent of Dutch netizens use search engines, two-thirds of whom do so at least four times a week.
However, nearly half of them stop after the first results page, and only 33 percent go beyond the third page.
A follow-up report showed that these same users were more likely to return to a site found via a search engine, than via a banner ad. It added that these visitors seem to buy more, in a shorter amount of time.
Another similar report by Onestat.com showed that Dutch people tend to use upwards of three keywords in their online searches.
Over one-third of Dutch people use at least two keywords in their search queries. Just slightly less than one-third of them use at least three keywords. A mere 16 percent searched with just one keyword.
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