Russians Trust Internet over Print

February 17th, 2009

By Tatsiana Malochka, Search Team Russia

Russians are gleaning their daily knowledge and insights from online blogs and forums, rather than placing trust in the traditional media.

A Trust Guide 2008 survey showed that nearly twice as many Russians are taking stock of opinions in internet forums, discussions, blogs and chat rooms, compared to figures from 2007.

The survey also revealed that nearly 50 percent of Russians are increasingly trustful of the internet for e-commerce purchases.

Experts note that the confidence in internet resources is on the rise among Russian internet users, which they believe to be more objective than traditional sources of information like print media.

The internet is becoming increasingly important in Russia. It now holds the second-largest online population in Europe, second only to Germany. The influence of social networking has grown almost twofold, while the number of active internet users (logging in one a week or more) has increased from 44 to nearly 70 percent.

Most Russian internet users don’t trust advertising when purchasing goods. Trust Guide 2008 survey revealed that the leaders in terms of trust are “private” information sources.

http://www.abnews.ru/?p=novosti91&news=81904

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