Search Engines are New Polish Advice Auntie
February 17th, 2009
By Iwona Szymańska, Search Team Poland
New research shows that Poles prefer to ask their search engine for advice rather than seek the advice of a good friend.
Before going on holidays, the average Pole doesn’t tend to seek friends’ advice or even look through fliers and travel agency offers. Instead, he opens up his favourite search engine to do some online research.
Statistics delivered by Gemius show that over 58 percent of researched Poles polled (pun not intended) base their holiday plans on information they find online.
The most popular online travel agent in Poland is www.triada.pl (41 percent bought their holidays here). The second most popular source of travel research was search engines.
Two-thirds of those polled made use of search engine services while planning their holiday.
About 47 percent also used tourism portals. The portal www.wakacje.pl proved very popular.
Only every third Polish netizen was found to ask family or friends for advice, and even fewer were found to physically go to travel agencies.
http://www.dziennik.pl/podroze/niezbednik/article2934/Polacy_wakacje_planuja_w_sieci.html
