White Paper on the European Travel Market in 2008
March 30th, 2009
Oban Multilingual, Gomez Travel Benchmark and EyeforTravel Research have teamed up to produce an industry white paper on the online European travel industry. Entitled Maximising your online performance in the European travel market, the paper describes the growth of European online travel distribution, and provides a practical guide to maximising online performance in this market in terms of SEO and website performance.
Language is a key differentiator online and is a major consideration for companies looking to target the mix of cultures located within Europe. The paper looks at some of Europe’s leading travel websites in terms of language, and identifies a range of SEO practices to take advantage of search differences between users of different languages.
To read the full white paper, click here
