Philippines to Boost Tourism Through Hip Online Virtual Island
May 29th, 2009
Now you can explore the Philippines without leaving your home. The Philippines tourism campaign “Awesome Philippines” has teamed up with MTV to create the newest addition to its 7,107 islands – a virtual island on Second Life.
Second Life is a virtual world where users can literally create an online life for themselves, chatting and exploring the online virtual world.
On this 7,108th island, which came into reality on May 8th, users can virtually explore all of the Philippines’ major attractions – including the famous beaches of Boracay, the Chocolate Hills, and Mount Mayon. Players can even dive virtually with whale sharks at the mouth of the Donsol River.
This is just one of the many techniques employed by the Awesome Philippines campaign, since it began in February. The Philippines is the first ever country to partner with MTV for online tourism promotions. The campaign has, so far, been fairly successful, with the website www.awesomephilippines.com having received one million hits in just over three months.
The campaign is currently running in 11 markets, including Australia, Canada, China, Hong Kong, Japan, Malaysia, Singapore, South Korea, Taiwan, the UK and the US.
http://www.asiaone.com/Travel/News/Story/A1Story20090515-141701.html
http://www.ftnnews.com/content/view/5982/32/lang,english/
