Swedes Get Their Fashion Fix Online
May 29th, 2009
A recent survey carried out by the Swedish Post revealed that shopping via the Internet is becoming increasingly popular; half of all retail purchases in Sweden are currently made through distance shopping. The focus in Sweden’s online sales is on fashion retail.
In 2008, distance shopping achieved a turnover of 25 billion SEK, which constituted just over four percent of the total turnover made by retail in general. In 2004, it constituted under three percent, which indicates a significant and steady increase.
The amount of people turning to their computers for shopping is also increasing, with nearly thirty percent of the population between the ages of 15-49 using the Internet for shopping at a minimum of once a month. This is an increase of seven percent over two years.
This is because Swedes are becoming more comfortable with distance shopping, reports the Swedish Post.
It’s clear that fashion is a major online shopping attraction, with half the people purchasing online primarily buying clothes and shoes.
This, the Swedish press reports, stems from the growth of online shoppers in the countryside, who are grateful to have saved themselves a trip to Stockholm to purchase their favourite brands.
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