Tapping into your Global Potential Online
September 25th, 2009
Oban Multilingual, Greig Holbrook, lead a session on key tools and tactics to achieving global online success. Hosted at the Ad-Tech conference in London – 22nd September, Greig discussed how to combine Multilingual SEO/PPC with Cultural Multivariate Testing.
As an expert in providing local solutions to global online campaigns, he highlighted best practices for conducting research and adapting one’s site to respective audiences. In this session, Greig also covered the critical issues pertaining to how to design and test websites and pages for various cultures.
These critical elements, if ignored, risk leading new entrants to peril and so… Greig’s talk offered great insight to: key factors to going global online, how-to tips on converting web templates and designs per culture, and ways to generate optimum traffic and conversions to your international websites.
