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    June 18th, 2010

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    General, Global SEO News


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    Come and see Greig Holbrook speak at Marketing Week Live!

    OBAN’s MD Grieg Holbrook will be speaking at the Online Marketing Show, which is one of the four shows hosted at Marketing Week Live! in the Grand Hall, Olympia, London on the 29th and 30th of June 2010.

    Greig, an expert in the field of multilingual SEO, PPC and cultural multivariate, will be discussing international SEO case studies of some of our biggest clients such as Aviva, P&G and Discover America.

    The details of the talk are as follows:

    Day One: 29th June 2010

    16.00 – 16.30

    International SEO PPC, Social Media & Cultural Multivariate: What’s hot in 2010

    To find out more about the show, please visit:

    http://www.onlinemarketingshow.co.uk/presentationarenasDMA.aspx


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    June 17th, 2010

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    General, Global SEO News


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    Chinese research travel plans on social networks

    A study conducted by the independent research team The Futures Company has revealed that business travellers in China are most likely to research their travel plans on social networking sites.

    The study, which looked into business and leisure travel trends, was conducted in partnership with Travelport, and covered 12 different countries, with a minimum of 1000 respondents in each.

    India and Hong Kong followed China in researching business travel via social networks. In comparison,  results showed that people from the USA and UK were less inclined to use social networks to formulate business travel plans.

    For leisure plans,China ranked third in researching on social networking sites.

    China has the highest rate of internet users in the world, the number currently stands at around 400 million. In terms of percentages, social network usage is seemingly moderate at 35%, however, considering the number of internet users in China, the number actually stands at around 140 million.  That number is expected to more than triple in the next five years.

    A survey last year found that about 20% of Chinese tourists look for travel reviews on social-networking sites. Thirty million Chinese people booked travel online last year—80% more than in 2008.

    By Anna Pearce

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    June 9th, 2010

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    General


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    OBAN’s World Cup Screening and Networking Event

    With our multilingual office and its diverse World Cup support featuring in the press, and World Cup fever taking over the city of Brighton and Hove, we couldn’t think of a better way to celebrate the forthcoming events than hosting a match screening for Brighton’s business people.

    We welcome you all to our World Cup Get Together – a networking event at  Bar 211 on the seafront (next to Honeyclub) on the 7th of July from 6.30pm, where you can enjoy the semi-final match (whoever it may involve!) and partake in some relaxed and enjoyable networking. Find new clients, a new boss, exchange brilliant ideas, or simply enjoy the game. There will also be an outside terrace, so fingers crossed for the weather, and even if you’re not all that in to football you can still come along and enjoy a drink or two on the seafront, and take the opportunity to meet like-minded people.

    Whether you work in digital media, or something altogether different, we look forward to meeting you.

    The event is free, you just need to buy your drinks. We just ask that you contact Anna Pearce with your name and company details.

    If you need to know more about the event then drop Anna a line on 01273 704434, or send an email and we’ll get back to you ASAP.

    Just to confirm, the event details are:

    7th of July 2010 from 6.30 pm

    Bar 211 on Brighton seafront (see map)

    Relaxed networking and World Cup excitement

    Contact us at  anna@obanmultilingual.com to confirm your attendance or find out more.

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    June 7th, 2010

    Posted in :
    General, Jobs


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    Search (SEO) Campaign Analyst (Junior)

    Background
    OBAN Multilingual is a fast-growing business based at the Sussex Innovation Centre at Falmer, near Brighton. The company is a pioneer in the field of Multilingual Search Engine Marketing and is experiencing rapid growth as a result of recent success in providing global search marketing services to many large companies such as Universal Music, Cheap Flights, Aviva etc

    Job Description
    Experienced search (SEO) campaign analyst required to help develop & deliver bespoke search marketing campaigns (SEO) according to each client’s objectives. This is a technical role with responsibility for researching, executing and reporting SEO campaigns for this international SEO company.

    Role responsibilities
    Responsible for implementation and delivery of search marketing strategies including keyword analysis and selection, link analysis and recommendations, editing/creating SEO META data and
    technical audits etc.

    • For assigned tasks, manage projects through implementation ensuring appropriate standards of quality and timeliness
    • Assist with business proposals
    • Build client relationships through on-going communication and presentation
    • You’ll work within a team but there will also be some client-facing work involving meetings and telephone/email contact.

    Essential Skills Required:

    • You should have a real passion for SEO/SEM
    • Up to 1 years Search Marketing experience with at least some of this being from within an Agency environment.
    • English to high-level of fluency.
    • Able to produce written documents to a professional standard
    • Excellent organisational skills
    • Experience of at least one web analytics package
    • Strong attention to detail
    • Able to prioritise, sometimes in a pressurized environment
    • Confident with good communication skills
    • Keen to learn

    Desirable Skills Required:
    • Fluency in other languages is very desirable
    • Technical skills with JavaScript, PHP would be advantageous
    • Understanding of conversion rate optimisation and user experience would be an advantage


    Salary dependent upon experience plus annual bonus

    To apply for the position please send your current CV covering letter and salary expectations to:
    Grant Holbrook
    Email: granth@obanmultilingual.com
    Tel: 01273 704434

    STRICTLY NO AGENCY’S PLEASE

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    June 4th, 2010

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    General, Global SEO News


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    Social Networking Around the World

    We know how popular Facebook and Twitter are in the UK, but what about the rest of the world?

    Here’s an atlas displaying some of the most popular social networking sites around the world:

    SNS atlas small

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