Swedes Shop More on Global Online Sites
February 16th, 2010
A recent Swedish report “When local becomes global” revealed that there has been an increase in Scandinavians shopping on foreign websites. These results were obtained by interviewing 2000 consumers in Denmark, Norway, Finland and Sweden.
According to investigations by the centre for Swedish commerce, Swedes spend 500 million SEK on goods from foreign online sites during 2008, and this year it is expected that this figure will have risen to a staggering 750 million SEK by the end of the year.
In terms of the items people shop for on the foreign sites, they’re similar to the goods bought on Swedish sites, with books, magazines, CDs, clothes, home electronics and computers being the top sellers.
In total, purchases from foreign sites comprise approximately five percent of online purchases in Sweden, thus, shopping from Swedish sites is still much more common. Reasons for choosing Swedish sites above foreign sites include a fear of problems with deliveries, potential toll charges, and reluctance to provide card details.
British sites are most popular among the global Swedish shoppers, with German sites being the second most popular. The number of people admitting to never have shopped from a foreign website has decreased from 48 percent to 43 percent over the last year.
