Online Videos Are Big In Singapore
July 7th, 2010
A ComScore report has revealed that the average internet user in Singapore spent 10.5 hours watching videos online in April this year. This involved consuming 130 online videos, each lasting an average of 4.9 minutes.
15-24 year olds were the most engaged, consuming an average of 192 videos per viewer and overall watching an average of 15 hours of online footage each. Surprisingly, people aged 55 and over also demonstrated heavy engagement with online videos, averaging at 12 videos each over the month.
Internet users aged 25-44 represented the highest number of unique online video watchers, however they spend less time viewing them and watch fewer videos on average compared to the higher and lower age brackets.
Online videos are one of the most popular forms of online entertainment in Singapore. In April 320 million videos were watched there. Google sites ranked as the top video hosting service and represented 63.8% of the videos watched online. Youtube.com accounted for 99% of these. Facebook and Tudou ranked a far second and third.
(comScore, June 2010)
