Search Engine Giants Join Forces in Japan
July 27th, 2010
Yahoo Japan has announced it’s to use Google search technology instead of Microsoft Corps Bing service.
The move shuns a deal made last year which saw Microsoft agree to provide Yahoo Inc with search engine technology. The agreement didn’t include Yahoo Japan, of which only 35% is owned by Yahoo! Inc. In turn, Yahoo Japan were free to choose between Google, MS and domestic search engine providers.
Yahoo Japan will also be using Google’s paid advertising system in the move, which is set to take place by the end of this year.
According to Yahoo Japan, they currently hold around 57% of the market share in Japan, and Google controls around 38%. By joining forces the two will hold a near monopoly in the search engine market in Japan. Microsoft holds a mere 3% share.
Source: http://www.bbc.co.uk/news/business-10773532
