Jack Ma, the founder of China’s biggest ecommerce company - Alibaba Group Holding Ltd – recently announced the next five years will see the most exciting changes in China’s e-commerce landscape. With roughly 220 million online shoppers, the Chinese market is almost double the size of the USA (150 million)¹. In addition, e-tailing produced more than $190 billion sales in 2012 and is estimated to reach $411 billion by 2015 (Analysys International); indicating that this Asian tiger is fast becoming a dominate leader in the online consumer sphere.

If we said ‘Vkontakte’, would you know what it meant? How about ‘Odnoklassniki’? If not, you should read on to fill in the gaps of your Russian social media knowledge. In this white paper, Oban Multilingual, share advice on how to run a successful global social media campaign and increase brand visibility.

Oban Multilingual, gave an exhilarating talk on Global SEO at the bi-annual European Association for International Education (EAIE) Academy event, held at Birmingham University. Headed up by Oban Multilingual’s Account Director, Jon Murphy, the 90 minute workshop illustrated how education establishments can attract prospective, overseas students using Multilingual SEO as part of their digital marketing strategy.

Ranking on page one for organic search engine results can be a laborious investment of time, taking months before seeing any real results on SERPs. Strategic planning can’t always beat the fierce competition for this prime ‘real estate’ either. But what if you could implement a tactic to make your search result stand out from the crowd? Or visually differentiate your brand from the competition and increase CTR? Well, Rich Snippets could be your saving grace.

Oban Multilingual and partner brand GlobalMaxer recently attended the Internet Retailing Expo at the NEC, Birmingham. Held over two days, the event was a fantastic opportunity to see us in person to chat about international search and cultural conversion opportunities

Interflora is best known as one of the UK’s most popular florists, not for getting into trouble with online regulations. Recent escapades revealed by, Google, portrayed a very different light. If you’re not familiar with the incident, Interflora practically disappeared from Google’s SERPs, losing ranking for hundreds of brand and non brand search terms