Often depicted as an economic paradise, Scandinavia has seen a continuous and steady growth in ecommerce for the past 10 years. Northern Europe’s online sales achieved an astonishing €31 billion during 20131, a 7.1% increase from 2012. The average online expenditure per household within the region reached a total of €2,145 during the same year. This placed it far above Europe’s average of €1,400 and the EU average of €1,696, making these countries the highest online spenders in Europe after the UK. Moreover, the e-commerce share of Scandinavia reached 9.2% of the total European market in 2013, placing the region in fourth place. Impressive when you take into account the relatively small population size when compared to other European countries.