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May08

Russian search behaviour

Posted in: Blogs, May 2012

Russian search behaviour
In 2011 Russia became the largest online population in Europe, but still very little is written about Russia as a marketplace. Russia is different from any other European country in terms of Internet usage and search behaviour. Partly, because Russia has its own search engine Yandex, which processes about 64% of all Russian searches (followed by Google with 25% and another local player Search.Mail.ru with 7.5%) and partly because the market, although growing astonishingly fast, is by far less mature than Europe.

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May08

Online retail in China expected to hit $360 billion by 2015

Posted in: Blogs, May 2012

Online retail in China expected to hit $360 billion by 2015

At the beginning of this year, we were mentioning that 2012 is the Year of the Dragon in the Chinese Zodiac and its set to be a very successful year for international e-commerce. Now a couple of months later, a report from the Boston Consulting Group (BCG) announced that China’s Internet commerce market is expected to triple its value over the next three years reaching $360 billion.

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May07

After the Gold Rush: Conversion Conference West 2012

Posted in: Blogs, May 2012

Earlier this month the 3rd annual Conversion Conference was held in San Francisco for delegates from the burgeoning CRO market. GlobalMaxer Head of Client Services Joe Doveton reports.

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May06

Google in Africa – Expansion into the continent with the lowest online penetration

Posted in: Blogs, May 2012

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In terms of population and land mass, Africa is the second largest continent in the world, trailing only Asia. But taking a closer look, Africa remains a continent where a billion people live and yet are using only 4% of the world’s electricity. But there is also good news for African Internet users where
connectivity is given and an online culture is developing so fast:  you don’t need much electricity to run a phone network. This has led to a situation where mobile phones become the new computers. According to Intelligent Life Magazine, spring 2011, reports were indicating that 69% of mobiles in Africa will have Internet access by 2014. In 2010, Opera conducted a survey that revealed that 90% of Nigerian Internet users between the ages of 18-27 said that they use the mobile phone more than
desktop or laptop computers to access the Internet. At that time, Reuters was estimating that Internet access in Nigeria was set to triple by 2013.

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Apr19

Programme Outline - The IDF London, April 30th

Posted in: News, Blogs, April 2012

Programme Outline - The IDF London, April 30th

On April 30th, The International Digital Forum (IDF) London @IAB (International Advertising Bureau) will bring industry professionals that have contributed and influenced international markets at a European and global level.

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Apr12

Watch out LinkedIn, Viadeo landed $32m to boost growth in Europe and Asia

Posted in: News, Blogs, April 2012

Watch out LinkedIn, Viadeo landed $32m to boost growth in Europe and Asia

In the last few years, professionals all over the world are connecting to each other using online social networking. If you are based in the UK or US, you would likely consider this process to be done through LinkedIn, but worldwide there are many countries that are using their own local networking sites for professionals, we have written previously about German’s using Xing, France Viadeo and China with Tianji (Viadeo’s local brand).

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