YOU are invited to our inaugural IDF Event!

Our Mission is to connect companies and experts who want to succeed in international digital marketing but on a local market level.

What: The international Digital Forum
Where: IAB Address: 14 Macklin Street, London, WC2B 5NF
When: 21st November 2011, 10.00 am - 4.00 pm

* Lunch and Refreshments will be provided

The big three influencing factors in the Google quality score calculation have always been Landing Page Quality, Keyword Relevance (to an adgroups ad's, and matching the keyword / ads to the search term), and Keyword / Display URL / Account CTR. It has long been supposed that CTR was by far the most dominant factor, but Google has recently announced that they are to be placing increased weight on Landing Page Quality, and Keyword Relevance.

“I was interested in seeing how geography and political borders affected where people lived relative to their friends. I wanted a visualization that would show which cities had a lot of friendships between them.”

I thought I’d take a look at it and see what information I could glean as an International SEO and Social professional.

GlobalMaxer is the leading platform for Cultural MVT and International Conversions. Developed and owned by Oban Multilingual, GlobalMaxer is the only Conversion tool specifically built for use with cross-national or multilingual MVT or AB Testing. This is an explanation on how it helped out our client's shopping cart system.

It is all too easy to become obsessed with making sure your homepage or target pages are ranking highly in Google organic search, but there are some other really simple ways to make your site discoverable.  This is particularly valuable if you are running multiple sites in different languages.

We've covered a few of Google's search options for you to sink your teeth into.

Picture yourself working on a link building campaign: let's pretend it is a UK-only campaign where a client only wants links from strictly UK websites – meaning, they should either: