This spring The International Digital Forum (IDF) London @IAB (International Advertising Bureau) brought together the industry professionals that have contributed and influenced international markets at a European and global level. On the 30th of April, during the one day free event, the attendees were able to get updated with the latest news, case studies and analysis in International PPC, Global Social Media focusing on B2C.
See the most important moments of The International Digital Forum 2012.
Pernille Rudlin, Director of External Relations at Fujitsu Global Business Group
Pernille’s presentation focused on how to run a B2B social media campaign globally (it was a “warts and all” overview of Fujitsu’s first ever B2B global social media campaign – raising our brand awareness via our supremacy in supercomputing).
Dean Maskell, Head of Online Marketing at Wiggle.co.uk
Dean has over 10 years of experience and passion for online marketing and e-commerce, resulting in maximization of ROI on marketing spend. Dean has the ability to anticipate and capitalize on market trends, identify profit potential, and strategize to maximize market share using all online marketing channels. Dean is specialized in internet business strategy, paid search, natural search, comparison shopping engines, affiliate marketing, display advertising, social media, branding, e-marketing, web analytics, advertising, brochure design, print production.
Dan Bloomfield, International Search Account Manager at OBAN Multilingual
Dan spoke on the opportunities that unified global social media strategies can bring to business and the future of international social media, going beyond the realms of Twitter and Facebook to examine the offerings from networks such as Ren Ren, Odoklassniki and Xing.
Mohammad Heidari Far, Head of Search and Strategy at Oban Multilingual
Mohammad looked at International PPC landscape discussing nuances and challenges faced when running PPC campaigns on international platforms such as Baidu in China and Yandex in Russia.