Read our SEO top tips here. Find out how localisation, translation and socialising can effect your marketing strategies internationally. 

1.Localisation. First and foremost, search engines from Google, through to Baidu in China, to Yandex in Russia, prefer localisation. In order to do well in competitive markets you need to analyse both, your local and global competition in each target market. For example, some search engines prefer that sites are hosted locally, with country-specific domain names.

No, this is not the title of a new 10 penny novel. It is the current dilemma of Estonia’s Government. Who could have seen coming that online gambling will ever be a necessity for any countries’ economy?

Well, for Estonia this is a reality. Just as they’ve prepared to take the EURO on as their currency, the smallest of Baltic countries was hit by the GFC. Estonia’s economy has dropped by 36% and therefore they’ve lost their eligibility for the Euro which requires that any participating countries’ public finances are in good shape and the exchange rate and prices are stable.