Meet the Speakers at IDF London @IAB – April 30th 2012

Pernille Rudlin, Director of External Relations at Fujitsu Global Business Group

Pernille joined Fujitsu as Director of External Relations in 2010 and focuses on promoting and coordinating the company's thought leadership and social media activities around the world. Prior to joining Fujitsu, Pernille spent a decade at Mitsubishi Corporation working in both their London operations and Tokyo headquarters. Pernille holds a B.A. with honours from Oxford University in Modern History and Economics and an M.B.A. from INSEAD and she is fluent in both spoken and written Japanese, having spent 9 years in total in Japan, including as a child. Pernille will be speaking about running a B2B social media campaign globally (it will be a “warts and all” overview of Fujitsu’s first ever B2B global social media campaign – raising our brand awareness via our supremacy in supercomputing).

Frank van den Berg, Managing Director of Salesupply UK

Frank’s organisation has offices in 8 European countries and helps eRetailers to expand overseas effectively through effective localization. Salesupply services include country entry and start-up management, ongoing customer service and lead generation and more (www.salesupply.com).  In his session Frank will share information, examples and tips relevant for anyone considering expanding internationally, with a focus on country selection and effective localisation of webshops.

Dean Maskell, Head of Online Marketing at Wiggle.co.uk

Dean has over 10 years of experience and passion for online marketing and e-commerce, resulting in maximization of ROI on marketing spend. Dean has the ability to anticipate and capitalize on market trends, identify profit potential, and strategize to maximize market share using all online marketing channels. Dean is specialized in internet business strategy, paid search, natural search, comparison shopping engines, affiliate marketing, display advertising, social media, branding, e-marketing, web analytics, advertising, brochure design, print production.

Dan Bloomfield, International Search Account Manager at OBAN Multilingual

Dan is specialised in creating and implementing successful multilingual SEO, PPC and Social Media strategies for a number of high profile clients including UGG Australia, The Leisure Pass Group and Basware Inc. Dan is also a published journalist, accomplished blogger and content creation wizard, having been influential in launching press operations for charities such as the Justin Campaign and contributing to current affairs publications such as The Middle East Magazine.  Dan will be speaking on the opportunities that unified global social media strategies can bring to business and the future of international social media, going beyond the realms of Twitter and Facebook to examine the offerings from networks such as Ren Ren, Odoklassniki and Xing.

Mohammad Heidari Far, Head of Search and Strategy at Oban Multilingual

With more than 6 years of overseeing international Search Engine Marketing campaigns Mohammad has been involved with developing SEM campaigns for clients ranging from start-ups to fortune 1000 online companies. Mohammad will be speaking about International PPC landscape discussing nuances and challenges faced when running PPC campaigns on international platforms such as Baidu in China and Yandex in Russia.

Please register your attendance by latest 20th April 2012 via our LinkedIn group. Simply join the group and send us a quick LinkedIn e-mail to confirm your attendance. We will provide you further details and your ticket. Follow us on Twitter @ObanSEO and use the official hashtag - IDForum for the latest details about the event.