May29
German Trains Target Young Peoples’ Adventurous Side Through Online Community
The German national railway Deutshe Bahn has begun targeting the Europe's young generation online by advertising rail as an attractive travelling experience as an alternative to flying – and the discussion has started online.
With the help from digital marketers 3Sixty, Deutsche Bahn is promoting train travel to Europe using Eurostar via Brussel or Paris.
This adventurous campaign has been online, where a virtual community encourages young people to chat about their favourite train travel destinations, with some being rewarded with discount vouchers for travel on the rail network.
According to railwaymarket.eu, Deutsche Bahn is not far from sealing a deal to get permission for using direct trains to Germany and the UK, which would support their online campaign.
