Meet the Speakers at IDF London @IAB - October 23rd 2012
On the 23rd of October, IDF London will bring you an excellent line-up of speakers that have contributed and influenced international markets at a European and global level.
You will hear educational presentation from experts from market leading International SEO & PPC, Affiliate Marketing, Social Media Monitoring businesses. During the event you will be able to share best practice and gain insights and knowledge from your peers.
Bryan Tookey, European MD of Brandwatch, the Social Media Monitoring Company
Prior to joining Brandwatch, Bryan was the European Operations Director for Ask.com, the head of Sales Finance for EMEA partnerships at Google, and a consultant with McKinsey and Co. He has a Masters in Chemical Engineering from Cambridge University.
An antidote to Social Case Studies: What does average look like in social media performance"
Case studies inspire and provide excellent evidence of how to do things right. But not every social campaign or social team can be a top quartile performer. To help provide some balance, Bryan will present the average level of consumer engagement to the social efforts of a group of consumer brands from the UK, US and Germany, covering common metrics like comments per Facebook post, Pinterest page views, retweets etc.
Simon Hofmeister, Account Director at Affiliate Window
Simon has been at Affiliate Window for over three years working with some of the world’s leading full service digital agencies and global brand clients across multiple sectors.
Affiliate Window has a UK and US presence as well as a European sister network. Using insights from these territories Simon will give a snapshot of the key themes and challenges brands face in an increasingly competitive marketplace. The UK is widely considered the global leader in affiliate marketing and as such Simon will also touch on how British marketers are addressing challenges such as the traffic quality, attribution and the growth of mobile.
Nathalie Nahai, speaker, Web Psychologist, and author of 'Webs of Influence: The Psychology of Online Persuasion' (Pearson)
With a background in psychology and digital strategy, she is one of the few leading voices in this field with academic and hands-on experience of engineering online persuasion. Her consultancy, The Web Psychologist, helps businesses to psychologically optimise for better engagement online, and she lectures internationally on the subject (audiences include Goldman Sachs, Edinburgh University and GfK). Nathalie is also a member of #OgilvyChange, a new Behavioural Sciences Practice that utilises the latest thinking in cognitive psychology, social psychology and behavioural economics to create behavioural interventions in the real world. You’ll find her tweets @TheWebPsych, and you can read her blog at TheWebPsychologist.com.
Future trends in online influence for consumers - As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this presentation, you'll discover the trends shaping the future of online interactions, including glocalisation, privacy and personalisation.
Maddy Wood, Co-founder Brilliant Noise
Maddy Wood is one of the founders of Brilliant Noise, a strategic digital agency focusing on integrated earned media and social business strategy. Maddy is responsible for the experiences of Brilliant Noise’s existing and new brand clients; to ensure the firm’s total focus is on deeply understanding clients’ needs and truly fulfilling those needs to create delightful experiences, both at a personal and organisational level. Formerly, Maddy was Chief Client Officer at iCrossing UK, responsible for all of its client relationships and business development.
During Maddy’s session you will discover insights of the Nokia global social media strategy: working principles to spread best practice in social media marketing among thousands of Nokia employees around the world.
Kezia Bibby,Deputy Search Director at OBAN
Kezia has managed global and multilingual SEO campaigns for clients ranging from start-ups to fortune 1000 online companies. Kezia is a highly experienced presenter and trainer, bringing her SEO experience to each training session. She is a strong communicator who puts audience engagement at the heart of all she does.
International SEO Traps and Tricks - how to avoid common problems when taking your website into International Multilingual SEO! Kezia discusses common issues for websites when going international and the "perfect case" for International SEO.
Please register your attendance by latest 19th of October 2012 via our LinkedIn group. Simply join the group and send us a quick LinkedIn e-mail to confirm your attendance.
Follow us on Twitter @ObanSEO and use the official hashtag – #IDForum for the latest details about the event.