Order Gouda Online?
According to Eurostat, 56% of all Dutch people between 16 and 74 years of age purchased products online in 2008 - a 6% increase in comparison to 2006.
Dutch people in general (including an increasing number of those aged 50+) are very internet 'savvy' and in 2010 the percentage of online purchases made in Holland has increased to 71%.
According to the stats from 2009 and 2010 travel has been the most successful sector with a total spend of 1.69 billion Euros in 2010. This continued growth has started to put the High Street travel agents in the shadow as the Dutch prefer to stay at home and enjoy the convenience of using search engines to browse for great budget deals at their leisure.
When it comes to search, despite many opinions to the contrary, we have found that the Dutch often search in their own language. Localization can make a huge difference to your International SEO Campaign.
Some of the most popular search terms are:
- Vakantie (holidays) with an average monthly search volume of 1,500,000
- Reizen (traveling) with an average monthly search volume of 1,220,000 Vakantieveiling (holiday auction) with an average monthly search volume of 301,000
- Vliegtickets (flight tickets) with an average monthly search volume of 110,000
- Goedkope vliegtickets (cheap flight tickets) with an average monthly search volume of 90,500
The second highest grossing industry is telecommunications with a total spend of 0.44 billion Euros, followed by fashion with a total of 0.27billion Euros.
The preferred online retail platforms for Dutch citizens are www.amazon.com, www.amazon.co.uk and its local equivalent www.bol.nl, as well as e-bay and equivalent www.martplaats.nl.
The preferred search engines in Holland are:
As you can see, despite the global financial crisis, the Dutch have spent a lot of money online and the prognosis is set for growth.
Greig Holbrook is Director of Oban Multilingual, the International SEO specialist. If you are interested in more information about effective International SEO for your business, please feel free to contact us anytime or visit our website on www.obanmultilingual.com.
Download PDF below
