With Halloween almost upon us I thought I’d give a round-up of some of the online marketing world’s scariest horror stories from the past year. Forget about ‘Paranormal Activity II’, ‘Contagion’ or any other scary films out this year, the following examples of how not to run a successful SEO or Social media campaign will make you shudder to your core...

With Halloween almost upon us I thought I’d give a round-up of some of the online marketing world’s scariest horror stories from the past year. Forget about ‘Paranormal Activity II’, ‘Contagion’ or any other scary films out this year, the following examples of how not to run a successful SEO or Social media campaign will make you shudder to your core...

With Halloween almost upon us I thought I’d give a round-up of some of the online marketing world’s scariest horror stories from the past year. Forget about ‘Paranormal Activity II’, ‘Contagion’ or any other scary films out this year, the following examples of how not to run a successful SEO or Social media campaign will make you shudder to your core...

Due to the power of the Chinese economy, it's one of only a few markets Google hasn't made a credible impact on. Baidu's dominance in the Chinese Market is something to be feared, especially with the politically fuelled reactive de-listings that can occur. Due to Google's international appeal, many western people (including SEO professionals) believe that similar practices will lead to success in China. Most eventually realise that this is not the case and will commit a deadly sin of Baidu, and will be cast down into the depths of Chinese SEO hell!

YOU are invited to our inaugural IDF Event!

Our Mission is to connect companies and experts who want to succeed in international digital marketing but on a local market level.

What: The international Digital Forum
Where: IAB Address: 14 Macklin Street, London, WC2B 5NF
When: 21st November 2011, 10.00 am - 4.00 pm

* Lunch and Refreshments will be provided

This link was sent to me recently by an SEO contact of mine.

The big three influencing factors in the Google quality score calculation have always been Landing Page Quality, Keyword Relevance (to an adgroups ad's, and matching the keyword / ads to the search term), and Keyword / Display URL / Account CTR. It has long been supposed that CTR was by far the most dominant factor, but Google has recently announced that they are to be placing increased weight on Landing Page Quality, and Keyword Relevance.