In this fourth podcast, we look at multilingual SEO for the travel industry. We look at tips for how and why travel industry websites ought to go global, and look into some international trends and changes happening in online travel search behaviours. This podcast is a must-listen for any travel company interested in the opportunities beyond their own domestic markets.

With careful thought and planning, PPC can be a powerful tool for worldwide marketing, whether you’re trying to crack a new market, expand in an existing one, or test a new product. By identifying the correct search engines, carefully selecting and gauging keywords and ad copy, and creating a suitable landing page you can create a remarkably efficient and highly measurable global marketing strategy.

Discover how you can help your website skip to the top of natural search, expanding your online customer base. Evaluate your website and the competition before you set out to identify the best keywords in each local language, set up a local domain name and build quality links within the target country. More information in our podcast:

Find out how to improve the international presence of your website and convert more foreign customers into sales. It’s all about going local and getting your website in local languages. Next, start thinking about going beyond the formula of direct translation and Google, and even beyond the boundaries of your website.