International SEO can be complex at the best of times. Targeting an unfamiliar market can raise all kinds of obstacles – language barriers, cultural differences and religious differences to name but a few. So what happens when a bilingual demographic gets thrown into the mix? In many parts of the world different cultures are coming together to form a substantial percentage of a nation's population. Britain has a large Asian population (as does Canada), Spain has a large British population, and Italy has a large Eastern European population. With such a merging of nationalities cross cultural influences are inevitable and this can blur the lines when it comes to online marketing.