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September 2011

Sep28

Mio Case Study 2: Mio Basket Pages

Posted in: September 2011, Blogs

More on our Mio case study

Mio Case Study 2: Mio Basket Pages

GlobalMaxer is the leading platform for Cultural MVT and International Conversions. Developed and owned by Oban Multilingual, GlobalMaxer is the only Conversion tool specifically built for use with cross-national or multilingual MVT or AB Testing. This is an explanation on how it helped out our client's shopping cart system.

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Sep27

Fabulous but sometimes Forgotten Google Features

Posted in: September 2011, Blogs

Interesting and useful google tools

It is all too easy to become obsessed with making sure your homepage or target pages are ranking highly in Google organic search, but there are some other really simple ways to make your site discoverable.  This is particularly valuable if you are running multiple sites in different languages.

We've covered a few of Google's search options for you to sink your teeth into.

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Sep19

Restore deep link URLs into shallow link URLs with Excel

Posted in: September 2011, Blogs

Restore deep link URLs into shallow link URLs with Excel
This is a piece of admin annoyance that plagues most of us who deal with database upon database for link building campaigns.

Picture yourself working on a link building campaign: let's pretend it is a UK-only campaign where a client only wants links from strictly UK websites – meaning, they should either:

1. Be hosted in the UK
2. Have a .uk domain
3. Have content that indicates a UK readership

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Sep14

Yandex is going to review its algorithm against over-optimized content

Posted in: September 2011, News, Blogs

Yandex is going to review its algorithm against over-optimized content
Yandex is declaring war against over-optimized content. The Yandex Blog has stated that, from next week, Yandex will implement a new algorithm which will affect the rankings of websites with over-optimized copy. This algorithm will analyze the content on indexed pages and judge its value and convenience for users.

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Sep13

International SEO & Cultural Conversion

Posted in: September 2011, Blogs

Develop the best global search strategy

International SEO & Cultural Conversion
On the 21st and 22nd September you can meet us at the adtech in London (National Hall, Olympia on stand 120). Besides getting the newest updates on multilingual SEO, international PPC and cultural conversions are also welcome to attend our International SEO & Cultural Conversion session on the 22nd September at 4pm.

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Sep09

Baidu Removes British Universities from its Index Following Bing Deal.

Posted in: September 2011, Blogs

Baidu Removes British Universities from its Index Following Bing Deal.
If you're up to date on SEO news, it's of little doubt you've heard Baidu and Bing's deal to serve Microsoft's indexed results on the leading Chinese search engine. English search terms entered in to Baidu were set to return the top 3 results from Bing's index and competitively position them against entries from Baidu's regional index. Since Baidu boasts a 70-80% dominance of the search market in China it's easy to understand Microsoft's methodology of increasing its foothold in the market. And sure enough this announced functionality has been slowly integrated into Baidu's SERPs since the announcement. You can read more about the deal that took place in July here.
70-80%

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