If entering a new market sounds like a daunting task doomed for the boardroom outback, consider this. Australia is a lucrative proposition for online businesses that want to enter a new market and gain economies of scale. As the world's sixth largest country by total area, B2C ecommerce sales grew by 26.7% (2011/2012), reaching a staggering $13.3 billion in 20121.
To fully embrace this market and maximise ROI there are factors to consider before strategising. With this in mind, our blog post highlights some key trends of this fascinating country, identifying the opportunities it presents for international brands and businesses.