This link was sent to me recently by an SEO contact of mine.

The big three influencing factors in the Google quality score calculation have always been Landing Page Quality, Keyword Relevance (to an adgroups ad's, and matching the keyword / ads to the search term), and Keyword / Display URL / Account CTR. It has long been supposed that CTR was by far the most dominant factor, but Google has recently announced that they are to be placing increased weight on Landing Page Quality, and Keyword Relevance.

In this fourth podcast, we look at multilingual SEO for the travel industry. We look at tips for how and why travel industry websites ought to go global, and look into some international trends and changes happening in online travel search behaviours. This podcast is a must-listen for any travel company interested in the opportunities beyond their own domestic markets.

With careful thought and planning, PPC can be a powerful tool for worldwide marketing, whether you’re trying to crack a new market, expand in an existing one, or test a new product. By identifying the correct search engines, carefully selecting and gauging keywords and ad copy, and creating a suitable landing page you can create a remarkably efficient and highly measurable global marketing strategy.