At OBAN we are constantly on the lookout for changes in the online market place and for opportunities which may open up for our clients.  Our online task force are busy squirrelling away and looking at these new services and creating business cases to test the validity of the investments needed by our customers (Google +1 for instance).

We are often asked by our clients whether social media is worth the investment, what size the opportunity is in Europe and if is the right time to make the leap?

So, I have put together some of the key points regarding social media and why in 2011/2012 this can not be ignored by businesses- and for those that do they will be doing so at their own peril!

On April 30th, The International Digital Forum (IDF) London @IAB (International Advertising Bureau) will bring industry professionals that have contributed and influenced international markets at a European and global level.

During the one day free event, you will be able to get updated with the latest news, case studies and analysis in International PPC, Global Social Media focusing on B2C.

Not long ago we were making the prediction that Facebook would become the dominant social force in Brazil. Over time Brazilians seem to have started to identify themselves with Facebook and looked at it as the best place to start their online lives over from scratch, helping lead to its widespread adoption.