With the popularity of other, China-based search engines set to rise thanks Google’s threat to close down their Google.cn site, in turn freeing up the market, businesses need to optimise their site to suit their search processes. However, simple translation of websites will not suffice. Taking an example from Oban’s area of business, the phrase ‘to Twitter’ translates to ‘织围脖’’ – ‘to knit yourself a scarf’ in English. Localised research needs to be carried out in order to ensure UK businesses can successfully tap into the expanding Chinese market. Here are a few pointers on how to improve SEO in China: