Aviva is one of the leading insurance companies in the world with offices in locations in over 28 countries globally.
Aviva approached OBAN Multilingual with the brief to provide consultancy on their SEO and Social Media projects globally. The challenge set by Aviva was to understand the following: Technical capability of their sites globally, from an SEO perspective, analysis of current keyword strategy, analysis of keyphrase trends and global social media/brand sentiment monitoring.
- Technical capability of their sites globally, from an SEO perspective,
- Analysis of current keyword strategy.
- Analysis of keyphrase trends.
- Global social media/brand sentiment monitoring.
At OBAN we have undertaken both SEO and social media projects for Aviva on a global level. This has involved monitoring Aviva’s sites from a local SEO perspective across the globe and also analysing their brand impact through Social Media. Our local SEO and social teams carried out extensive research to establish the SEO rankings and positions of the sites followed by strategic consultancy in what areas to focus on per market, both technically and from an off-site perspective. This consultancy was closely aligned to their social media strategy with global recommendations on how to align both, and improve upon their current strategies by market.