The First Group
About The First Group
The First Group is a British-owned international property development company based in Dubai. Their focus lies in delivering innovative property developments and solutions to meet the demands of the international property investment market.
OBAN Objectives
To improve their online performance on a global level within a short period of time, The First Group approached OBAN Multilingual for professional support.
OBAN Solutions
- Working with our local teams, OBAN produced SEO marketing strategies for each target market.
- Once the KPIs were set per country, then the link-building teams set to work publishing content in each local market. This content was not only very current, it was also essential in order to get the results we aimed for.
- In terms of traffic the site has seen phenomenal organic growth, surpassing the high targets that we had been set.
- In terms of rankings the site has moved quickly to now ranked for a number of key terms.
OBAN Results
| Keywords | Start of Campaign | After 5 Months |
| Dubai property development | 23 | 8 |
| Dubai property | 144 | 9 |
| Dubai property developers | 75 | 5 |
| Dubai property investment | 64 | 8 |
| Luxury apartments in Dubai | 84 | 12 |
| Dubai property market | 154 | 6 |








