About Brother International
Brother is a worldwide electronics and manufacturing company with sales in over 100 countries. In 2010 Brother International launched a .eu version of the site with the intention of targeting its European markets.
The objective for the company was to provide a unified SEO strategy across all European sites and offices, as well as generally raise the awareness and importance of SEO across the international division. Brother International approached OBAN to work on their Pan-European SEO strategy and best practice across a number of markets.
OBAN SolutionsOBAN provided direct SEO consultancy for each country's website site/marketing manager; covering:
- Technical on-site factors
- Key phrase strategy
- Content mapping
- Competitor analysis
- Link building and Social Media strategy
- Full best practice report per market
- Both group and one-to-one training on International SEO and Social Media.