clients

M and M Direct

About M and M Direct

m&m-screenshotM and M Direct are the leading e-tailer of fashion, lifestyle and sports clothing brands in the UK with an Online turnover of £140m per annum. M and M had launched campaigns into several European markets via translation of their UK campaign with seperate local agencies handling individual markets. They experienced extremely high costs per action (CPA) in all markets.

OBAN Objectives

OBAN were engaged in order to revamp and take-over campaigns in France, Denmark, Netherlands, Norway, Finland and Sweden, and to provide global PPC services to M and M Direct. Example markets: France and Scandinavia. Example engines: Google, Bing and Yahoo!

OBAN Solution

  • Assessed search demand and competition across 100 brands in each individual market and organised best brands to target each market, based on local opportunity and competition.
  • Created unique ads and revamped landing pages based on behavioural and conversion knowledge of searches from individual European markets.
  • Organised staggered approach into each market – closely monitoring the success of each brand and ad group, applying A/B testing to ads. Implemented bid management software thereafter to manage bids of more than 100,000 keywords.

OBAN Results

Danish Campaign

Before: OBAN CPA – £120

OBAN CPA in 4 months – £7.50

Dutch Campaign

CTR: Increased by x20 within first month

CTR: Increased by 222% within second month

German Campaign

With German site run by other agency: CPA £65

French Campaign

With English site run by OBAN: CPA £30

With French site run by OBAN: CPA £16

Testimonial

We have been working with Oban Multilingual to manage our French and Danish PPC accounts for over a year and have been impressed with their overall approach. Our account manager always responds quickly to any queries we have. Their local market knowledge helped us to initialize PPC presence effectively in our chosen countries and I would recommend Oban to any company looking to branch into multilingual PPC."

Lauren Butler - Senior Acquisition Manager

Testimonials