East Midlands Development Agency
About East Midlands Development Agency
East Midlands Tourism is the tourism body responsible for both national and international marketing of the region and is based in Nottingham, England. 
OBAN Objectives
OBAN were asked by EMDA to provide managed SEO services for East Midlands Tourism for the following countries; Germany, France, Netherlands and Spain. EMDA asked for improved SEO visibility of the sites, but targeted at local demands rather than simply relying on translation.
OBAN Solutions
- Each market had different search opportunities, with German searchers being particularly interested in English culture and French searchers being more interested in historical sites and landmarks.
- Based on these initial findings, extensive keyword research and content mapping were undertaken on each site.
- A full local SEO technical analysis was compiled, and based on these findings, each local team evolved a marketing strategy plan. This involved extensive collaboration between EMDA’s local offices and OBAN’s.
- In view of these findings, OBAN have built for EMDA extensive publishing relationships and PR opportunities to augment the link building and off-site strategies.
OBAN Results
The campaigns have on average seen a 370% increase in traffic on a monthly basis since inception with a number of page one rankings for the following:
Germany
Page one listings on Google.de:
- England kultur
- Kurzurlaub England (short trip England)
- Museen England (museum England).
France
Page one listings on Google.fr:
- Sites historiques Angleterre (historical sites England)
- Spa Angleterre (Spa England)
- Patrimoine Angleterre (England Heritage).
East Midlands Germany: Inception -1,202 – after 9 months 6,450








