Marriott hotels are one of the leading hotel groups in the world with properties all over the world. In terms of vacation/fractional ownership the Group has a number of locations including London.
Marriott approached OBAN Multilingual with the request to develop a strategic SEO, PPC and social media strategy for Marriott (Fractional) throughout Europe, South America and Asia. The organisation was particularly focused on understanding the opportunities and challenges offered through search for a number of strategic markets.
OBAN’s local teams analysed the strategic opportunities in each local market for Marriott and how best to develop their search strategy. This was particularly focused around areas such as Fractional Ownership, Vacation Ownership & Serviced apartments. We have helped Marriott to develop these highly bespoke strategies in each local market. These are very much tailored to local demands and opportunities in each of their targeted markets.
We identified large differences between each country in terms of search behaviour and online social media and competition; this enabled us to develop very strategic approaches to each campaign. This also extended to search engine and social media platform usage.