clients

Marriott

About Marriot

Marriott hotels are one of the leading hotel groups in the world with properties all over the world. In terms of vacation/fractional ownership the Group has a number of locations including London.

OBAN Objectives

Marriott approached OBAN Multilingual with the request to develop a strategic SEO, PPC and social media strategy for Marriott (Fractional) throughout Europe, South America and Asia. The organisation was particularly focused on understanding the opportunities and challenges offered through search for a number of strategic markets.

OBAN Solution

OBAN’s local teams analysed the strategic opportunities in each local market for Marriott and how best to develop their search strategy. This was particularly focused around areas such as Fractional Ownership, Vacation Ownership & Serviced apartments. We have helped Marriott to develop these highly bespoke strategies in each local market. These are very much tailored to local demands and opportunities in each of their targeted markets.

OBAN Results

We identified large differences between each country in terms of search behaviour and online social media and competition; this enabled us to develop very strategic approaches to each campaign. This also extended to search engine and social media platform usage.

Testimonial

  • How would you rate Oban's customer service and communication? 10 out of 10…..always professional and to the point.
  • How would you rate Oban's quality of work? Very highly…..I’ve always felt in very safe hands. The sales process was rather like a consultancy, and it was highly bespoke to our needs and requirements. The market scope reports were highly relevant and insightful for our business and forward strategy. Am confidently looking forward to the next phase.
  • Would you recommend OBAN and/or work with them again in the future? Already have…and yes.

Amber Van Oyen - Marketing Director

Testimonials