clients

Universal Music

About Universal Music

Universal Music is one of the largest music companies in the world with a large global presence. The group’s websites are made up of artist & label sites e.g. Mercury and also music genres like classics and jazz.universal-screenshots

OBAN Objectives

  • OBAN provides SEO best practice and training to Universal Music’s staff and web agencies on a global level.
  • This involves auditing their sites (both artist and label) to ensure that they are SEO compliant in both technical terms (for all search engines including local engines) and content terms.
  • OBAN also compiled a Global SEO Best Practice guide for Universal Music, which has become policy for both internal staff and external agencies.
  • OBAN also ensures that new sites are SEO compliant in terms of any changes to search engine practices

OBAN Solutions

Universal has seen dramatic changes to both the design and structure of new sites, which are now SEO-friendly. For existing sites, the upturn in traffic has been significant with an average 200% uplift in results and traffic. In terms of training, OBAN has trained those staff with a responsibility for digital marketing to allow them to be more familiar with global SEO practice.

Testimonials